Coaster Fine Furniture adds three in sales management

Coaster Fine Furniture adds three in sales management

Company says growing business creates need
Image of Gary GreenbaumGary Greenbaum
Image of Mark AltersMark Alters
Image of Don DeedsDon Deeds

SANTA FE SPRINGS, Calif. — Full-line importer Coaster Fine Furniture has expanded the company’s sales force with three industry veterans, Gary Greenbaum, Marc Alters and Don Deeds.

“We’ve been fortunate in that our steadily growing business has created the need to expand our team of sales executives. We are happy to have brought on board three people with their proven track records and outstanding credentials,” said Toby Konetzny, Coaster’s vice president of marketing.

Greenbaum has been named vice president of sales, Eastern Region. Before joining Coaster, he was with Thomasville Home Furnishings as regional business manager for its network of dealer-owned stores. Earlier, he was vice president of sales and marketing for Kinwai USA and was vice president of marketing for Natuzzi America.

At Coaster, he reports to company President Michael Yeh.

Alters is regional vice president for Coaster’s newly created Central Region. Alters recently left Stein World after nine years as vice president of sales for the Central and Eastern regions. Prior to that, he was vice president of sales for Progressive Furniture and Samuel Lawrence Furniture.

He is based in the Chicago area and reports to Steve Goldsmith, Coaster vice president of branch operations.

Deeds has been named Western Region sales manager and will report to Michael Cohen, vice president of sales for the region.

Deeds joined Coaster in October as sales manager and has extensive furniture retail management, training, merchandise management and operations experience, most recently with Top 100 store Easy Life Furniture of La Mirada, Calif. Earlier, he was a sales representative for Broyhill in Southern California, where he implemented a dedicated gallery program that improved sales and profits for many retailers.

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